As a business coach and online service provider, it can be frustrating to put in the time and effort to market your business, only to see little to no results. If you’ve been marketing your business without a clear strategy, it’s no wonder you’re feeling stuck.
But don’t panic! It’s never too late to turn things around and start seeing a boost in your organic traffic.
Here are some tips for boosting your organic traffic:
Before you can effectively market your business, you need to know who you’re marketing to. Who are your ideal clients or customers? What are their needs, wants, and pain points? Once you have a clear understanding of your target audience, you can tailor your marketing efforts to speak directly to them.
Example 1: An online service provider might define their target audience as small business owners who are struggling to manage their social media presence.
Example 2: A business coach might define their target audience as entrepreneurs who are looking to scale their business but don’t know where to start.
In order to attract organic traffic, you need to give people a reason to visit your website. One of the best ways to do this is by consistently creating valuable, high-quality content that addresses the needs and interests of your target audience. This could be blog posts, videos, podcasts, or other forms of content that provide information, entertainment, or solutions to problems.
Example 1: An online service provider might create a series of blog posts on the different social media platforms and how to use them effectively for business.
Example 2: A business coach might create a video course on how to create a business plan that sets you up for success.
SEO, or search engine optimization, refers to the practice of optimizing your website to rank higher in search engine results. When people search for keywords related to your business, you want your website to show up as close to the top of the list as possible. To optimize your website for SEO, you’ll need to do things like:
Example 1: An online service provider might optimize their website for SEO by including keywords like “social media management” and “digital marketing” in their blog posts and website copy.
Example 2: A business coach might optimize their website for SEO by including keywords like “business coaching” and “entrepreneurial growth” in their website copy and by including internal links to their blog posts on relevant topics.
Just because you’ve created valuable, high-quality content doesn’t mean it will automatically get seen by your target audience. You need to put in the effort to promote your content and get it in front of the right people. This could involve sharing your content on social media, reaching out to influencers or industry publications to ask for a shoutout, or running paid ads to target specific groups of people.
Example 1: An online service provider might promote their content by sharing their blog posts on their social media accounts and asking their followers to share it with their own followers.
Example 2: A business coach might promote their content by reaching out to industry publications and asking if they’d be interested in featuring their latest blog post or video course.
Social media can be a powerful tool for driving organic traffic to your website. By regularly posting valuable content and engaging with your followers, you can build a community of people who are interested in your business and what you have to offer. You can also use social media to promote your content and drive traffic back to your website.
Example 1: An online service provider might use social media to share tips and best practices for managing social media for businesses. They might also use social media to promote their blog posts or offer special deals to their followers.
Example 2: A business coach might use social media to share inspiration and motivation for entrepreneurs, as well as to promote their coaching services and events.
Collaborating with other businesses or influencers in your industry can be a great way to reach a new audience and drive traffic to your website. You could guest post on someone else’s blog, co-host a webinar or event, or offer a joint promotion or giveaway.
Example 1: An online service provider might collaborate with a complementary business, such as a graphic design company, to offer a joint package deal to their clients.
Example 2: A business coach might collaborate with an influencer in their industry to co-host a webinar on a relevant topic and promote it to both of their audiences.
While organic traffic is important, it can take time to build up. If you want to see more immediate results, you may want to consider investing in paid advertising. This could include running ads on social media, Google AdWords, or other platforms. The key is to test different ad campaigns and see what works best for your business.
Example 1: An online service provider might run a Facebook ad campaign targeting small business owners who are interested in social media management services.
Example 2: A business coach might run a Google AdWords campaign targeting entrepreneurs who are searching for business coaching services.
By implementing these tips, you can start to see a boost in your organic traffic and ultimately grow your business. It’s important to remember that building organic traffic takes time and consistency, so don’t get discouraged if you don’t see results overnight. Keep at it, and you’ll be well on your way to attracting more clients and customers.
Do you have multiple marketing channels, but no idea how to create a marketing funnel to best utilize all of them? The Lead Overflow workshop can help. In just three days, you’ll learn how to build a multichannel marketing strategy that works for you, attracting high-ticket leads from multiple sources and increasing your visibility and brand awareness without increasing your workload.
You’ll also discover a simple daily ritual that will instantly boost your marketing confidence, and the secrets to building a lead-generation strategy that attracts, qualifies, and converts new clients like clockwork. Don’t let a lack of marketing strategy hold you back any longer – sign up for the Lead Overflow workshop today.