Instagram Strategy 101: Learn How To Create A High-Converting Instagram Profile

Mar 7

2022

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If there’s one thing I’ve learned about implementing an Instagram strategy that will actually sell high-ticket and premium price offers is:

If you’re going to talk the talk about how valuable your services are –

You’ve got to walk the walk.

What do I mean by that?

Your Instagram strategy has to showcase you as the top-tier expert you are. Show people that you deserve to be paid premium prices because YOU are delivering the highest quality offers.

Remember: you’re asking clients to pay a pretty penny to work with you.

So right from the get-go, they need to know that they are working with the best of the best.

And that starts with setting up your Instagram as a business account.

Because you are not on Insta just to play around.

No way.

You are showing up online to convert followers, into leads into high-ticket SALES.

And to do that, you need to learn how to create a high-converting Instagram profile.

Because after all, your Instagram profile is your landing page for the majority of your potential clients.

It’s basically like the homepage of your website. Visitors to your account should be able to consume a bite-sized version of your whole story.

Not to mention it needs to make them excited enough to dive deeper into your account.

It’s your chance to make a brilliant first impression – so please – I’m practically BEGGING you not to waste it!

If you’re reading this breaking into a SWEAT ‘cause your IG profile is looking a little…sketchy.

Do not fear.

You’ve got this.

WE’VE got this.

Together, we’ll take a look at the essential components of a high converting Instagram Profile and make sure yours is looking fine as hell.

Keywords On Instagram

The first step to having a high converting Instagram profile is making sure that you are maximizing your keyword potential on Instagram.

Yes – Instagram relies on keywords just like Google and Youtube.

So this is not the time to start slacking off in the keyword department. Your Instagram strategy depends on it!

You can absolutely still show your personality and use warm and welcoming language that suits your brand.

But you have to integrate the keywords that will help your ideal clients find you of all people in the sea of Instagram accounts.

So start asking yourself:

“What is my ideal client typing in when they are looking for my services?”

And this is when you need to keep it simple.

Is your ideal client going to look for an “Online Business Architect?”

Or are they more likely to search for an “Online Business Coach”?

My guess is that they will probably choose the latter.

So do yourself a favor and make sure that you keep the searchable parts of your IG profile simple and use language that your clients will actually be using.

Don’t shy away from showing your personality and your brand, but be mindful that your clients AND the Instagram algorithm will have a much easier time finding your profile if you keep your keywords clear and simple.

Here’s the list of searchable places in your profile:

  • Username
  • Account name
  • Bio
  • Hashtags
  • Caption text

Shocking right?

There are way more places to put keywords than you might expect. And I’m going to guess that you haven’t maximized each of these features.

Yet.

That changes today.

I want you to be intentional with how you use all those tiny spaces to grow your account and reach a bigger audience than ever before.

And not just a bigger audience…but a targeted audience that is searching for someone who does exactly what you do.

Using keywords in your Instagram strategy will help you cultivate an audience who is ready to smash that follow button and soon enough convert into a high-ticket client.

Your Instagram Bio

I hate to be the bearer of bad news, but you probably need to re-write your bio.

But let’s re-frame this bad news into good news!

When you’re done with the bio re-write that you so desperately need, your Instagram strategy will be ready to convert leads into sales in no time.

Here are the components of a high converting Instagram bio:

  • Your Name
  • Your Defining Statement
  • Your Call To Action

Let’s get into it!

Your Name

This might seem obvious, but in order to optimize your keyword potential on Instagram how you display your name on your profile is important.

First things first, you’ve got your username.

That might be your name, the name of your business. But no matter what it is, make it something easy to spell, easy to remember, and do NOT go changing it around.

Easy-peasy.

But there is also a spot for your name in your IG bio.

And THAT is where the magic happens, friends.

In this namespace in your bio, technically you could just put your name.

But instead, you want to put the keywords that will help your clients and the IG algorithm find you.

Think of it this way – clients who have never heard of me or my work are not going to be searching for…

“Atelier Latesha”

Or

“Latesha Lynch”

When they want to find an organic marketing professional.

Which is why the namespace in my bio reads:

“Latesha – Organic Marketing”

Now when my ideal client starts searching for help with organic marketing the algorithm has an easy time pushing out my profile to them because organic marketing is in my name.

Make it easy for your Instagram strategy to go the extra mile for you.

Start maximizing the name feature on your Instagram profile to ensure that your profile is getting the visibility that it deserves.

Your Defining Statement

The defining statement is gonna be the main feature in your bio – so listen up!

This is the statement that tells visitors to your account:

  • Who you help, what you help them do, and how you help them do it.

You’re probably thinking:

“Latesha, you’ve gotta be kidding. It will be impossible to fit the entire mission of my business into that ridiculously tiny space.”

I am here to tell you that it is absolutely possible.

Not only is it possible, but it is *essential*.

Lucky for you, I’ve got two formulas you can use to create the perfect defining statement for your bio.

Let’s start with my formula for coaches:

I [verb] [target audience] [target audience goal] by [what you do to help them].

Here’s an example:

I help small business owners grow their Instagram following by teaching them my rapid growth methods.

And then we’ve got my other formula that is specifically tailored to service providers:

I [transformation you get for your target audience] of [target audience] by [what you do to get them to the transformation].

For example:

I transform the digital brands of early-stage entrepreneurs by teaching them to easily sell high-ticket services.

See?

It’s not that hard!

And now that you’ve got these formulas – you’ve got no excuse, sis.

It’s time to update it and take your Instagram strategy to the next level.

 

Your Instagram Bio Call to Action

 

The next part of a high-converting Instagram profile is your call to action.

At the end of the day, your account is made for business.

So it needs to be abundantly clear what the next steps are for someone who’s visiting your profile.

Are they supposed to download a freebie? Sign up for a masterclass? Join a waitlist?

Whatever it is – it must be something that will help them join your community outside of the Instagram app.

Because as nice as it would be, you don’t own your Instagram account.

No matter how much time and energy you put into making it perfect, you MUST start cultivating connections with potential clients outside of this app.

The call to action is the part of your profile that will change all. the. time.

Why?

Because you should always be updating your business goals!

Here are the three categories of call-to-action goals that you can toggle between depending on where you’re at in your business right now.

First up, we’ve got brand awareness.

This kind of CTA might ask visitors to read your latest blog or visit your Youtube channel. Any kind of action that will help them get to know you and your work beyond your IG profile.

Next, we’ve got lead generation.

This type of next step asks your visitor to exchange their email address for something of value.

A freebie, a resource, a masterclass – anything that gives them the taste of how fantastic it is to work with you.

And you walk away with someone new on your email list.

Win-win.

The third call to action goal is, of course, sales.

This is as obvious as it sounds.

With this type of call-to-action, you directly ask people to buy a product or service from you.

It may sound crazy to ask for the sale within your IG bio but think of it this way:

You’ve done a fantastic launch of a new service.

And now you’ve got a hot lead ready to make the investment.

They visit your profile and when they arrive they can’t find where to buy from you.

That’s a major issue.

You’re about to lose a big sale, sis!

So please…do yourself a favor and check that your Instagram profile has a clear call to action somewhere in the bio.

And not just some expired link from an old product. Keep your audience in the loop!

If you want a high-converting Instagram profile your audience needs to know how to go from follower to buyer with ease.

Get that crystal clear call-to-action in your bio so your Instagram strategy can start working its magic.

 

Yes…I know I just referred to your Instagram strategy as magic.

But it really isn’t “magic”.

It’s really hard work.

It takes research, planning, time, energy – and it certainly doesn’t happen overnight.

I’ll be the first to admit that it’s not easy.

But I want to be the one to help you realize that although it’s not easy it doesn’t have to be overwhelming.

Which is the whole reason I created my Booked and Banked Instagram Course Bundle.

I want to show you simple Instagram video marketing strategies that will attract the most aligned and qualified leads who are ready to pay premium prices for your valuable offers.

Your offers are brilliant – now your Instagram presence needs to reflect that.

And if you’ve made this far into the blog, give yourself a pat on the back.

First, for learning something new about your Instagram strategy

But second, because I am giving you a link to get $100 OFF my Booked & Banked Instagram Course bundle, as a little gift to you for starting your Instagram education journey!

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