I'm Latesha Lynch, a marketing veteran (in the industry since 2006) and the creator of Revolutionary Brand®. I've worked with online service providers, coaches, and other entrepreneurs to help them build their brand visibility and brand authority needed to attract aligned, qualified leads to their high-ticket programs and services.
In 2019, I worked as a brand designer like crazy while teaching a whole university curriculum on designing on Instagram.
As a result, my audience didn’t care about my content and I kept attracting penny pinching clients.
Being asked for discounts, extra scope and constantly judged on my expertise was my regular life back then.
And this was while juggling a corporate 9-5 and a 3 year old son!
Tell me about being crazy busy, eh?
I don’t know what happened one day when I just woke up sleep deprived, stood in front of the mirror and watched my raccoon eyes.
At that moment, I decided to change my marketing story.
In June 2020, I hit my first five figure month of $16k.
After that, I went few steps ahead, took the leap of faith and resigned from my 9-5.
I was already a design expert, I just needed to figure out my marketing funnel.
And boom in September 2020, I hit my first 20k month!
Soon I started getting traction for marketing and unexpected invitations cropped up in my DMs for speaking opportunities on bigger accounts.
Sounds like a dream right?
That’s when I pivoted to become a marketing coach so that I can help more experts become CEOs.
By the end of the course, students will have a repeatable process to confidently articulate the value of their offers, increase conversion rates, and hit their monthly income goals.
With Revolutionary Brand®, you're not just mimicking what I do - you're learning how to think like a marketing veteran, conduct proper research, run an offer, and launch it authentically. You'll walk away feeling like you have a master's degree in launching and marketing content.
They were distracted by other programs (in more than just Revolutionary Brand®) or offers (trying to sell a bunch of things while in the program
Wanted to continue doing things the way the felt comfortable instead of committing to the framework and process taught in Revolutionary Brand®
They didn’t trust the process, they liked it, believed it sounded great, but tried to remix it along the way
They got stuck on minor details and perfectionism which stopped them from putting the offer out there and showing up
Life got in the way and they were too distracted to be consistent
They didn’t have a solid business foundation (hadn’t sold anything before, didn’t know their true expertise or how to translate it into an offer, wasn’t confident in their expertise)
Struggled with their mindset and their self esteem
Didn’t show up to the calls prepared (“didn’t get a chance” to watch the 10-20 minute video, didn’t finish their worksheet beforehand)
Online service providers and coaches who offer their services and coaching programs to other business owners (the only exceptions are career coaches and personal finance coaches who also saw success selling to people who have high disposable income, but aren’t necessarily business owners)
They are ambitious
They are driven by their mission and impact and not just by money
They aren’t looking for shortcuts, they want a long-term strategy and are willing to trust the process and stick with it
They have perseverance
They lead with service and operate their business in integrity
They are comfortable with video marketing content
They are real experts with a professional background in the industry or thing they are doing are teaching in their business
They have a proven methodology, skill, or process that works
They are dedicated to showing up for every live call, show up to the sessions prepared (watched the training, completed the workbook) and ready to contribute to the conversation, receive feedback, and ask questions
They are confident in their expertise (even when they aren’t confident in the offer yet)
module 4: SCALE YOUR OFFER WITH AUTOMATION
MODULE 2: VIDEO MARKETING MASTERY
module 3: HIGH-TICKET SALES MASTERY
Module 1: the foundation
+ click here to view module three course content
+ click here to view module four course content
+ click here to view module one course content
+ click here to view module two course content
Discover Your Ideal Client's Biggest Problem
Uncover the common pain points of your most valuable person (MVP) with our expert guidance. We'll use this to shape your messaging and pitch for ultimate impact.
Refine Your Offers for High-Ticket Success
Maximize your high-ticket offers by removing anything that isn't adding value or necessary at the price point. Let's add the WOW factor and put you on the fast track to success.
Map Out Your Service Framework for Effortless Execution
Streamline your service process and identify any gaps in your efficiency or customer satisfaction. Let's ensure you have a clear path to your program promise in your framework.
Price Your Offers for Profitability
Take a pricing survey to determine how to price your offers for maximum profitability. We'll guide you every step of the way to ensure your business growth.
Amplify Your Brand Authority with Attraction Marketing
Unlock the power of our unique 3P Brand Amplification Formula to showcase your expertise and drive the right leads down your sales funnel.
Create Video Funnels for Maximum Engagement
Use the right video marketing funnels to create more leads, and turn those leads into repeat buyers. Let's elevate your brand to new heights.
Craft Binge-Worthy Content That Converts
Create the kind of content that your ideal clients will binge on and be primed to invest in your offers. Leverage video Instagram to position yourself as the go-to expert.
Streamline Your Video Processes with Ease
This lesson is all about adding structure and efficiency to your video content process. Set up guidelines to ensure seamless execution.
Mastering High-Ticket Conversations
Learn how to start conversations on Instagram that lead to sales. We'll teach you the art of social conversations, buyer psychology, and luxury sales.
The Art of Permission-Based Sales
Creating a social media sales funnel and practicing permission-based sales is key. We'll cover the importance of knowing when to ask for the sale.
Boost Sales with DMs
Learn the six direct message commandments and put them into practice with four go-to DM sales conversation starters. Four case studies will help you understand how to convert more clients.
Pre-Qualify Your Leads for Maximum Efficiency
Learn how to pre-qualify leads before entering into a sales conversation. This will streamline your sales process and ensure maximum efficiency.
Optimize Your Lead Client Experience
Map out your lead and client experience, ensuring that each step is optimized for maximum conversion.
Set Up Workflows & Automations with Ease
Map out and set up your workflows and automations with the right CRM tools. We'll use Dubsado to show you how it's done.
Repurpose Your Content for Greater Reach
Repurpose all of your content so that it lands on properties you own or can give you SEO benefits. This is key to boosting your brand's reach and impact.
It is now a self-paced course. You can add on the 4-week bootcamp if you want coaching on your launch content and support as you create it.
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No, this is not a coaching program, it is a self-study course. However, you can submit questions to about anything from the curriculum. And you can submit your program workbooks for review.
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It's a prerecorded course with 4 modules with videos broken down into manageable lengths and comprehensive lessons.
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Over 4-weeks we'll map out your launch content that will move people through a buyer's journey and create a tech free (minus the video content) marketing funnel for you on your video marketing channel of choice (mine is Instagram):
👉🏾 Pre-launch- Where we'll plan the content you'll need to warm up your audience and prepare them that something is coming and they’re going to want to be around to learn about it
👉🏾 Attract- Where we'll plan the you'll need to put out that addresses your target audience's frustrations and helps them become problem aware and open to hearing solutions
👉🏾 Connect- Where we'll plan the content that introduces the solution to their problem and why that solution is better than all the other ones they’ve tried in the past. This is high-converting content where they will start buying.
👉🏾 Convert- Where we'll plan the content that distinguishes your unique approach to the solution so they choose you over any of your competitors.
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Submit your questions in the Circle community, and the Client Experience Concierge or Latesha will respond during business hours. There are always exceptions, and we may answer outside of business hours, but if we don't, we'll answer you first thing during business hours.
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For 1 year from the date you enroll
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Yes, there are payment options up to 12 months through ShopPay by Affirm or for 6 months no interest through Paypal Credit upon credit approval.
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I understand you may have some questions about the program, so I’ve compiled a list of the most frequently asked questions:
4 module course with 16 lessons that’s helped several of my clients hit 5-figure months
1-year access to the 16 modules
Lifetime Access to over 25 Marketing Resources
High vibe Circle community to ask your questions and get feedback on your program workbooks
Four 1-hour content planning sessions to plan out your launch content with me
Weekly Q&A to submit your questions and receive video or chat responses
Content review and feedback
Below are some full circle examples of how the marketing and branding strategies I've taught have fully effected clients in their businesses in the long run. I think it's easy to forget where we start from, so I'm showing you their beginning and end.
(click the buttons below to check out the next client case study)
“I thought branding was really cute photos, but Latesha made me realize it’s creating an authentic brand voice that resonates with your ideal clients.”
What she had to say :
Dr. Micaela was my first client and joined my 1:1 way back in 2020 when I was creating the pillars for Revolutionary Brand®.
I needed someone for beta testing Revolutionary Brand® back then and working 1:1 with her was perfect to test out my curriculum, strategy and frameworks for Revolutionary Brand®. (click the buttons below to check out the next client case study)
▪️ Was struggling getting aligned leads for her manifestation coaching
▪️ Didn’t have a premium onboarding or brand experience
▪️ Attracting high ticket clients was a challenge and there was no specific strategy or method behind generating leads
▪️ Made six figures 8 months!
▪️ Created a luxurious brand that attracted premium clients for her programs
▪️ Devised well functioning backend operations for her business that helped her balance her lifestyle with business.
“Since working with Latesha, I’ve tripled my income ...”
What she had to say :
Danielle joined the February 2021 cohort and is an ambitious Trademark Attorney.
▪️ She wanted to get clear on her value and learn to articulate that to her audience.
▪️ For this working on her buyer’s journey and a strategy to convert them into paying clients was on top for us.
▪️Tripled her income
▪️ Increased conversion rate from 10% to up to 50%
▪️ Got 16 new clients by end of the year 2021 at $2k per client
“I’d definitely recommend Revolutionary Brand® because it not only transformed my business but also helped me build strong relationships with the girls in the cohort who continued supporting me in my business.”
What she had to say :
Taylor was part of September 2021 cohort in Revolutionary Brand®. She is a custom client process strategist with expertise in Dubsado and Honeybook.
▪️ Trying to reach her financial goals and plateaued.
▪️ Felt like a hamster on a wheel constantly putting out fires
▪️ Tried a bunch of courses, freebies and workbooks but was struggling to reach her income goal.
Made almost $10k in 1 month! Her highest month ever.
▪️ Completely transformed her brand to attract premium clients
▪️ Gained confidence about articulating my offer and my price.
“It has allowed me to be able to book out my high ticket financial coaching service every single month with my ideal client and helped me build my belief in myself and my business”
What she had to say :
Emily Maclin was in the April 2021 cohort of Revolutionary Brand®. At the time, she had a longtime, full-time job as a corporate accountant.
Her goal was to launch her personal finance coaching services to women 40+. Unlike my B2B clients, she was launching a high ticket service to consumers which takes more time to get them to commit to a big investment.
▪️ Was struggling to articulate her value through her marketing content
▪️ Not converting leads into clients
▪️ Attracting high-ticket clients who are willing to invest in financial coaching was tough
▪️ Within a year, she was booking out her services every month
▪️ She was on stages speaking on personal finance
▪️ She quit her full time job and went all in on focusing on her business.